Dermabay, a science-first, formulation-led Indian skincare brand, is normalizing the beauty standards, one product at a time. Founded in late 2022 in Ludhiana, Punjab, by Dr. Divneet Kaur, a pharmaceutical scientist with over 15 years of experience in drug research, and Simran Kaur, a healthcare systems strategist with a background in tech and hospital administration, Dermabay was created in response to a simple but vital question: Why does Indian skin not have access to high-performance, clinically validated skincare—without the markup of imported serums or the ambiguity of DIY remedies?
What originally started as a quiet lab experiment snowballed into India’s most revered skincare brand, praised for its clinical accuracy, evident results, and radical transparency. The brand focused its foundation on molecules rather than on influencers or trends. Before the launch, the brand meticulously crafted each product and carried out over forty internal tests. There are no cut-throughs or white-labelled products; instead, a team of experts who understand the Indian weather, skin, and expectations working with full determination to conduct the required R&D.
Dermabay’s primary motivation stems from a dedication to scientifically proven solutions that are effective. The brand selects its products not based on trend value, but rather on factors such as skin absorption dynamics, long-term biological compatibility, and pharmaceutical integrity. The formulations of the brand include cutting-edge actives, including the likes of WKPep Erasin peptides, stable encapsulated retinol, and next-generation antioxidants. This skincare performs under real conditions for real people.
Dr. Divneet drives formulation and clinical development, while Simran brings operational foresight—building lean, scalable systems for production, customer service, and D2C distribution. Together, they created Dermabay as a thesis—that India is ready not only to consume but also to create, formulate, and lead world-class skincare.
The results are self-evident. Within months of launching, Dermabay achieved high customer loyalty and repeat purchase rates, had a lower-than-average customer acquisition cost (thanks to the trust in the products and word-of-mouth), developed strong products with a team of well-known dermatologists and skin experts, and built a community focused on real, measurable results rather than just appearance.
Dermabay now provides a complete clinical-grade skincare routine and keeps adding precisely targeted, receptive, and chemically tested products to its portfolio.
Above all, Dermabay provides proof that constantly evolving science—not seasonal luxury—is driving skincare in India into a new phase. The brand stands true to its original ethos—formulation intelligence, channel honesty, and a high respect for consumer trust—as it grows.
Dermabay is not only skincare; it is skin knowledge that is designed, tested, and proven in India for the Indian skin tone.
Instagram – https://www.instagram.com/dermabayskincare/?hl=en
Dermabay – https://www.dermabay.in/
About the Founder
Dr. Divneet Kaur
Co-Founder & CEO, President – Innovations, Dermabay
www.dermabay.in
Dr. Divneet Kaur is not your typical founder, she’s a rare blend of scientific depth and market intuition. Dr. Divneet Kaur is a pioneering force in the Indian skincare industry, blending deep scientific knowledge with entrepreneurial spirit. A pharmaceutical scientist with over 15 years of academic and research experience, Dr. Kaur has spent her career mastering the complexities of drug delivery systems and peptide therapeutics. Her Ph.D. in Pharmaceutical Sciences and tenure across India’s top research institutions have positioned her as a leading expert in controlled-release formulations and transdermal peptide technologies.
But her true breakthrough came outside the lab. While mentoring young researchers and conducting clinical studies, Dr. Kaur identified a crucial market gap: the disconnect between high-performance skin formulations and the realities of India’s mass-market consumers. In a market flooded with cosmetic marketing but lacking clinical rigor, she saw an opportunity to build something new.
That insight led to Dermabay, a skincare science company born from pharmacological discipline, not beauty trends. As CEO and President of Innovations, Dr. Kaur leads formulation strategy, ingredient integrity, and clinical testing, designing products that perform under India’s unique climate, pollution, and skin diversity. With Dermabay, she is building the first Indian skincare brand rooted in clinical performance, not cosmetic fantasy, creating products that consumers trust, not just try.
Dr. Divneet Kaur is a passionate skincare educator, empowering thousands of consumers and professionals alike to make informed skin care choices. Through her work, she champions the importance of decoding active pharmaceutical ingredients, advocating for ingredient literacy, and pushing the industry toward more ethical, research-backed formulations.
Her expertise covers a wide spectrum — from dermatocosmetics and ingredient science to D2C business strategy, product development, consumer behaviour, and women leadership in the beauty industry. Her voice is increasingly recognized in both industry and consumer circles for demystifying skincare myths, debunking marketing fads, and promoting realistic beauty standards.
